The Motorsports Business Association is a trade organization that develops and connects motorsports business. The MBA understands the motorsport industry’s current challenges, ranging from shifting cultural interests; an evolving automotive economy; media fragmentation; sponsorship economics; evolution of social and digital media consumption; rising team expenses; guest experience expectations; higher barriers to entry; and the challenges with viewership and attendance. The MBA was created to convert these challenges into opportunities and to unite the American motorsports industry. We are indifferent to the various types of racing. Four wheels. Two wheels. No wheels. At the MBA, our team is committed to growth, value, and efficiency of our sport.
The mission of the MBA is to advocate for our stakeholders and the future of motorsport. The three pillars of our organization include a commitment to innovation, emphasis on value-based sponsorship, and management of shared resources.